In March 2008 fashion house Louis Vuitton unveiled an advertising campaign featuring a photo of Richards with his ebony Gibson ES-355, taken by photographer Annie Leibovitz. Richards donated the fee for his involvement to the Climate Project, an organization for raising environmental awareness. On 28 October 2008 Richards appeared at the Musicians' Hall of Fame induction ceremony in Nashville, Tennessee, joining the newly inducted Crickets on stage for performances of "Peggy Sue", "Not Fade Away" and "That'll Be the Day". In August 2009, Richards was ranked No. 4 in Time magazine's list of the 10 best electric guitar players of all time. In September 2009 Richards told Rolling Stone magazine that in addition to anticipating a new Rolling Stones album, he had done some recording with Jack White: "I enjoy working with Jack," he said. "We’ve done a couple of tracks." On 17 October 2009, Richards received the Rock Immortal Award at Spike TV’s Scream 2009 awards ceremony at the Greek Theatre, Los Angeles; the award was presented by Johnny Depp. "I liked the living legend, that was all right," Richards said, referring to an award he received in 1989, "but immortal is even better." In 2009, a book of Richards' quotations was published, titled What Would Keith Richards Do?: Daily Affirmations from a Rock 'n' Roll Survivor. In August 2007 Richards signed a publishing deal for his autobiography, Life, which was released 26 October 2010. On 15 October 2010, the Associated Press published an article stating that Richards refers to Mick Jagger as "unbearable" in the book and notes that their relationship has been strained "for decades". His opinion had softened by 2015, still calling Jagger a "snob" (and giving supporting evidence from Jagger's daughter), but adding "I still love him dearly... your friends don't have to be perfect."